LinkedIn ghostwriting & profile optimisation
Your credibility deserves to be seen online
Floe Marketing is a LinkedIn marketing agency for owner-directors in Yeovil and Exeter who already build real trust in person — and want that same credibility to show up online, without ever sounding like an influencer pitch.
Services
How we can help you show up properly
Profile Optimisation
A clear, on-message LinkedIn profile that makes your in-person credibility obvious in three seconds.
Find out more hereGhostwriting Retainer
Consistent posts written in your voice so you stay visible while you run the business. The recommended place to start.
Find out more hereTeam Workshops
Practical sessions that help your whole team show up on LinkedIn with confidence and shared messaging.
Find out more hereCredibility you already have
Trusted local advisor energy, not agency hype
You don't need to become an influencer. You need your expertise to be visible to the people who already trust you offline. Floe Marketing helps owner-directors in Yeovil and Exeter turn a quiet, credible reputation into a LinkedIn presence that brings in the right enquiries.
Calm, competent, quietly confident — the same way you'd describe a good local advisor. That's the tone we build into every profile and post.
How we work
A simple, structured process
No guesswork, no jumping straight into tactics. A clear process keeps your marketing focused and accountable from day one.
Audit
We look at your LinkedIn as it is right now — profile, messaging, past content, and who you're trying to reach — to see what's working and what's unclear.
→ So you can finally see what your LinkedIn says about you.
Strategy
With a clear picture of your ideal clients, we build a focused plan that connects your goals to what actually gets posted.
→ So you're not guessing what to post anymore.
Delivery
We write your content and keep things moving. A short monthly interview keeps every post sounding like you.
→ So you stay visible without it taking over your life.
Review & refine
Marketing isn't set-and-forget. We review what's working, test new approaches, and refine the strategy from the data.
→ So your LinkedIn keeps improving as you grow.
Results
What a clear LinkedIn presence can do
Steady visibility, stronger positioning, the right people reaching out.
Stronger reach and visibility
When content, profile, and messaging are aligned, LinkedIn better understands who to show you to — often a noticeable rise in reach within the first 90 days.
Steadier lead flow
Moving from sporadic posting to a structured presence usually brings a real increase in the right inbound enquiries over time.
People who get what you do
When profile and content line up, LinkedIn starts attracting people already a good fit — less time spent on conversations that go nowhere.
Social proof
What owner-directors say
"Floe turned my profile into something that finally sounds like me — only clearer. Within weeks I had two serious enquiries from people I'd never met."
James Whitfield
Owner-director, accountancy firm
"No flashy influencer stuff. Just consistent, sensible posts that made my reputation visible. That's all I ever wanted."
Priya Naran
Director, HR consultancy
"I'd tried posting myself and hated it. Now I show up every week without thinking about it, and the right clients notice."
Tom Adeyemi
Founder, commercial law practice
Free guide
The 7-part LinkedIn audit for established businesses
A practical checklist that walks through the seven things that make a LinkedIn profile bring in enquiries — and the seven that quietly lose them. Built for owner-directors who already have credibility to work with.
Download the free guide
Who Floe Marketing is best for
Built for owner-directors
Floe Marketing works best for businesses that already understand LinkedIn has potential — but haven't yet turned it into something consistent.
You know LinkedIn could bring you clients
But you're not sure what to say or how to say it. You post now and then, but staying consistent feels hard, and you don't want to post for the sake of it.
You rely heavily on referrals
They work, but they're not predictable. It's wise to have more than one flow of leads coming into the business.
You don't want to sound salesy
So you end up saying very little, or putting off posting altogether — and your audience never fully understands how you can help.
Your profile doesn't reflect the work you do
There's a gap between your experience, your headline, and your content. When someone lands on your profile, it's unclear who you help and why they should reach out.
You don't have time to do this properly
You're focused on running the business and working with clients. You see the value of LinkedIn, but it keeps sliding down the list.
Questions
Common Questions
Quick answers to the things most business owners ask before getting started.