Cosmo Caddy
I’m an award winning contract distiller that helps businesses launch their own spirit, from 20 litres to over 10,000 litres, with full support on recipe, compliance, packaging and brand finishing
A profile repositioned around a single clear claim and the proof behind it, so drinks founders can see the scale, the credentials and the finished bottles in one glance.
After
The Challenge
Cosmo's profile described contract distilling in technical terms, without the scale, credentials or range of work that makes an approach feel safe. The banner carried no positioning, the headline listed services rather than stating the advantage, and there was nothing on screen to show a drinks founder that he could take a brand from an idea to a finished bottle.
What We Did
Rebuilt the banner around the positioning: 'The UK's Most Versatile Contract Distiller' as the line that sets him apart, 14+ years crafting spirits for brands underneath it, the Devon Distillery logo in place for recognition, and a product shot showing what the output actually looks like. Added a single button pointing visitors to the distillery website. Rewrote the headline to lead with the outcome and the range, keeping the award and the 20 litres to 10,000 litres scale alongside the support offered on recipe, compliance, packaging and brand finishing. Restructured the About section around the three audiences he serves, new brands launching a first bottle, established businesses adding a line and distilleries needing capacity, then aligned the personal profile with the Devon Distillery company page so the brand and the person tell the same story.
The Results
A profile that now answers the three questions a founder arrives with: what is this, at what scale, and can I start today. The banner states the position in one line, supported by 14+ years of experience and a visible product, with a direct route to the distillery website. Enquiries now come from people who already understand the range and arrive with a project in mind.