Magdalena Krzak-Holman
RIBA Chartered Architect • I help residential and commercial clients across Devon bring clarity and purpose to their space, from first sketch to finished build.
A profile rebuilt around the quality of Magdalena's work, pairing her project photography with a clear line on what she does and who she does it for.
After
The Challenge
Magdalena's profile read as a list of credentials rather than a proposition. The headline led with RIBA status instead of the clients she serves, the banner was an unbranded image with no message or route to her work, and there was little to show an established residential or commercial client in Devon why she was the right architect to call.
What We Did
Rebuilt the banner around one of her projects, so the work leads and the page reads as an architecture practice rather than a CV. A short line describes the service, the MKH Architects logo sits at the top for recognition, and a single button points visitors to her projects. Rewrote the headline so RIBA Chartership sits alongside a plain statement of who she helps and where, keeping the credibility and adding the clarity that was missing. Restructured the About section to open with the client and the brief, then the process from first sketch to finished build, and aligned the personal profile with the MKH Architects company page so both tell the same story.
The Results
The first screen now does three things at once: it shows the standard of her work, states what she does in one considered line, and points to her projects. Credentials that used to crowd the headline now support it, the MKH Architects brand carries across banner, profile and company page, and enquiries arrive from the right kind of client with an idea of the work already in hand.