Steve Gaskell
The Challenge Coach | Executive Coach to CEOs & Boards
A rebuilt profile that leads with Steve's real credibility, so senior leaders understand who he helps and how to work with him within seconds of landing on the page.
After
The Challenge
Steve's profile described what he did, but not who he does it for. There was no banner, no clear proposition and no visible proof of the calibre of leaders he works with, so a visitor had no reason to stop, read on or start a conversation.
What We Did
Rebuilt the banner into a single credibility statement: a 'Trusted by 500+ leaders' badge, client logos, one direct question aimed at his ideal buyer and a clear route to booking a discovery call. Rewrote the headline to lead with his positioning as The Challenge Coach for CEOs and boards, then support it with his framework, his 28 years of Army command experience and the level of leader he works with. Restructured the About section to open with the problem clients arrive with, followed by the outcomes he delivers and the framework he uses, and reordered his experience and featured sections so his military background and coaching credentials reinforce one message rather than competing.
The Results
A profile that now reads as one clear proposition from the first screen: who he helps, what he solves and how to start a conversation, with a direct call to action above the fold and credibility signals that match the seniority of the clients he wants.