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Abbi Hall
Abbi works with purpose driven businesses to refine their brand and marketing strategy. While her expertise was clear in conversation, there was an opportunity to strengthen how she positioned herself on LinkedIn, so that her profile worked as a strategic asset.
Work Completed
- Provided strategic guidance to refine her LinkedIn positioning and messaging
- Restructured her headline to clearly communicate who she helps and the outcomes she delivers
- Identified and implemented high-impact keywords to improve search visibility
- Advised on skill selection to align with LinkedIn's search algorithm
- Directed updates to her banner to reinforce brand clarity and credibility
Results
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Abbi's LinkedIn profile now works as a strategic asset. Her headline clearly communicates who she helps and the outcomes she delivers, high-impact keywords improve her search visibility, and her banner reinforces brand clarity and credibility.
"Working with Laura is always a pleasure. Not only is her expertise clear but her passion for her work shines through. We've worked to optimise my LinkedIn profile and together on marketing projects. Laura brings together strategic thinking, ability to ask the right questions and understanding of the target audience in a way that simplifies marketing and connects with the right people - a skill set that is often hard to find. Her work ethic, diligence and communication really stand out. Whether you're looking for support with marketing strategy or using LinkedIn more effectively. I would not hesitate to recommend Laura."
— Abbi Hall, Kokoro Creative Studios
