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Anita Petre
Anita leads Prime Horizon, a recruitment agency operating in a fast-paced environment where securing the right staff quickly is essential to maintaining client trust and protecting reputation. The challenge was ensuring the business spoke clearly and effectively to two very different audiences, each with their own expectations, pressures, and priorities.
Work Completed
- Developed a dual-audience content strategy targeting both employers and candidates
- Created tailored messaging for key sectors including factories, care homes, and hospitality
- Positioned Prime Horizon as a reliable staffing partner for time-sensitive hiring needs
- Built candidate-facing content to highlight culture support available
- Ensured messaging reflected both urgency (for employers) and trust (for candidates)
- Established consistent, relevant communication across LinkedIn and Facebook
Results
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Prime Horizon now speaks clearly to both employers and candidates. Tailored messaging serves key sectors, positioning the agency as a reliable staffing partner while building trust with candidates through culture-focused content.
"I've had the pleasure of working with Laura for over a year on different projects, most recently in marketing. Her perspective and approach are truly valuable, and she brings insight that anyone would be lucky to have on their team. Laura is serious, dedicated, and fully committed to everything she does. Thank you, Laura, for the opportunity to work together."
— Anita Petre, Founder of Prime Horizon
